Veuve Clicquot might sue Ciro Picariello over trademark infringement

Italian media reported earlier this week that Veuve Clicquot, the world’s second largest Champagne house was preparing to sue the Italian family-controlled Ciro Picariello over the similarity in colour between its ‘Yellow Label’ and the sparkling wine labels of Ciro Picariello.

The family-owned Ciro Picariello winery produce 3,500 bottles a year of its sparkling wine featuring an orange label which, it was reported, Veuve Clicquot felt could cause people to confuse the two causing damage to its brand.

The company said it approached the Italian producer late last year to inform them of the “similarity” between the labels and asked whether Ciro Picariello “could evolve to avoid any risk of association between the two products”.

Veuve Clicquot said in a statement, “Contrary to what has been stated, to date, Veuve Clicquot has not entered into a lawsuit against Ciro Picariello and continues to sustain an amicable conversation.”

The company added: “Veuve Clicquot conducts an active and extensive worldwide policy to enforce its trademark rights against any kind of infringement and in most of the cases the issues raised are amicably settled.

Veuve Clicquot noted that its ‘Clicquot Yellow’ colour is trademarked in the European Union, the US and Australia.

French based Veuve Clicquot is the second-largest Champagne house in the world and produces up to 18 million bottles per year with an annual turnover of about $1.6 billion.

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