Trademark Rights to Muhammad Ali’s Intellectual Property Sold


Authentic Brands Group (ABG) announced last November that it has acquired the rights to Muhammad Ali’s intellectual property. The rights purchased by ABG include what the company described as “the largest library of photos and videos of the boxer.” The trademark rights purchased by the company also include Ali’s famous sayings, such as “Float Like A Butterfly, Sting Like A Bee,” “Thrilla In Manila,” and “Greatest Of All Time.” ABG is actually a brand development and licensing company.

Nick Woodhouse, the president and chief marketing officer of ABG said, “We bought this partly because of who Ali was as a sportsman and partly because of who Ali is as a humanitarian.” As per Woodhouse, ABG will seek licensing partners based on Ali’s six core principles: “confidence, conviction, dedication, giving, respect, and spirituality.” The intellectual property rights of Marilyn Monroe and Elvis Presley are also owned by ABG.

Muhammad Ali he is popularly regarded as one of greatest boxers of all time and was awarded the title “Sportsman of the Century” by Sports Illustrated and “Sports Personality of the Century” by the BBC. Ali won the gold medal at the 1960 Summer Olympics in Rome and, with a career record of 56 wins and 5 losses. He is also the only man to ever be a World Heavyweight Champion three times in a row.

One of the most controversial step taken by Ali during his boxing career was his denial to step forward at the time of his scheduled induction into the U.S. Armed Forces in 1967. For this reason, the New York State Athletic Commission stripped him of his Heavyweight title and suspended his boxing license that very same day. However, in 1971 the Supreme Court reversed Ali’s conviction for refusing to report for induction because the Appeal Board failed to give a reason for denying Ali’s application for conscientious objector classification.

Among the most controversial stances taken by Ali during his boxing career was his refusal to step forward when his name was called at his scheduled induction into the U.S. Armed Forces in 1967. That same day, the New York State Athletic Commission stripped him of his Heavyweight title and suspended his boxing license. In October, HBO premiered its television movie titled “Muhammad Ali’s Greatest Fight,” which focused on the Supreme Court case decided in 1971. The Court in Clay v. United States reversed Ali’s conviction for refusing to report for induction because the Appeal Board failed to give a reason for denying Ali’s application for conscientious objector classification.



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