PepsiCo Inc move to HC against movie ‘Youngistaan’ on trademark infringement

Alleging that the name of the film “Youngistaan” has violated its registered trademark and campaign by that name some years ago, global soft drink major PepsiCo Inc has moved the Delhi High Court against releasing the film and has sought a permanent injunction against the release of the movie. The film is slated to hit theatres on March 28, and it also the film in which late Farooq Sheikh made his last appearance.

Further hearing on the case will be on February 24, Justice A K Pathak has listed.

Pratibha Singh, Senior advocate, appeared for PepsiCo in the alleged trademark infringement case, while MSM Motion Pictures, and Vashu Bhagnani’s Pooja Entertainment and Films Ltd.(producers of the film), was represented by senior advocate Neeraj Kishan Kaul.

Pepsi’s advocate Bitika Sharma filed the plea which desired, “restraining them (producers) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”. Pepsi also alleged in its plea that it had issued a cease and desist notice to the producers to refrain from advertising, promoting and releasing the film. They also claim that the producers have deliberately escalated the promotion and advertisements of the film and did not heed to the plea by Pepsi.

The petition also said that the producers replied to Pepsi’s notice only after announcing the date of release of their movie. The producers had earlier on February 6 announced that the movie will be released on March 28.

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