Government receives trademark application for the term ‘NaMo Tea Party’

Even as BJP go forward with its ‘chai pe charcha’ initiative for the purpose of gaining public support for its Prime Ministerial candidate Narendra Modi, some of his supporters are actually trying to register a trademark for ‘NaMo Tea Party’. An application has already been submitted to the government for registering the term ‘NaMo Tea Party’ by a group with the same name.

BJP first commenced the ‘Chai pe Charcha’ (discussion over tea) campaign to counter a remark made by a Congress leader that Narendra Modi (NaMo) was selling tea before entering politics. The application for the trademark has been applied by Shailesh Tiwari, based in Ahmedabad, who claims to be the convenor of ‘Namo Tea Party’ movement.

Mr Tiwari told PTI over phone that there was no commercial motive behind the application and that the logic behind the move to trademark ‘NaMo Tea Party’ was to ensure that nobody else takes the idea. “The sole motive is to get Narendra Modi elected as Prime Minister by propagating Gujarat development model,” he said. Mr Tiwari also added that ‘NaMo Tea Party’ was formally started in May 2013 by a group of professionals and is estimated to have thousands of volunteers.

As per information available from the Controller General of Patents Design & Trade Marks, (which comes under the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry), the filing of application for trademark was done on February 6 under the category of ‘personal and social services rendered to meet the needs of individuals’.

As per Mr Tiwari the BJP spokesperson Meenakshi Lekhi is mentoring the group. The website claims that, ‘NaMo Tea Party’ is a movement at the basic level for good governance. Mr Modi has been the Gujarat Chief Minister since 2001.

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